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The Sum Effect Blog

Explore practical commercial photography tips, strategies, and insights, for genuine marketing and communications campaigns.

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Featured Posts

Click on image to access the YouTube branded film "Feel Proud Walk Tall. A Photographer's Journey" which tells of a professional photographer’s pursuit to help others feel proud and walk tall, while trying to find that within himself.

A Photographer’s Journey Over 20+ Years To Feel Proud Walk Tall

Luke Pellegrini

What Is A Smile? Our #1 Reason To Get Out Of Bed

Matt Reed

Corporate Photography: 5 Essentials For Marketing and Communications Teams

Lisa Reed

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Matt Reed in his first studio—sharing essential skills for emerging photographers.

Craft & Confidence – Advice for Emerging Photographers from Matt Reed, Sum Effect

Matt Reed

What Is Commercial Photography? A Business Perspective

Matt Reed

SumEffect-Plantaganet-Wines-Wine-Bottle-Photography-2

Premium Wine Bottle Photography: Elevate Your Brand With Authentic Imagery

Matt Reed

Behind the scenes at a creative photography job shoot, featuring Matt Reed blowing bubbles, camera equipment, and rainbow coloured light reflections.

How to Stand Out in Your Photography Job Application: Insights from Matt

Matt Reed

Outside the Frame | Episode 9 – Lifestyle Product Photography for EFM Mobile & Tablet Gear

Matt Reed

Outside The Frame | Episode 8 – DADAA Inclusive Arts & Community Storytelling

Matt Reed

Outside The Frame | Episode 7 – Winery Photography at Passel Estate Margaret River

Matt Reed

Outside The Frame | Episode 6 – Diving into Offshore Geotechnics with COFS

Henry Whitehead

Outside the Frame | Episode 5: House of Ernest – Portrait Photography for Wella TrendVision

Matt Reed

Creative Portrait Photography: Corporate Headshots vs Environmental Portraits Explained

Matt Reed

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Home
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Blog
About
- Matt Reed
- Team
- Timeline
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