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Explore practical commercial photography tips, strategies, and insights, for genuine marketing and communications campaigns.

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Featured Posts

Click on image to access the YouTube branded film "Feel Proud Walk Tall. A Photographer's Journey" which tells of a professional photographer’s pursuit to help others feel proud and walk tall, while trying to find that within himself.

A Photographer’s Journey Over 20+ Years To Feel Proud Walk Tall

Luke Pellegrini

What Is A Smile? Our #1 Reason To Get Out Of Bed

Matt Reed

Corporate Photography: 5 Essentials For Marketing and Communications Teams

Lisa Reed

All Posts

4 High-Impact Styles In Beauty and Skincare Photography

Luke Pellegrini

Food Photography: The Recipe to a Successful Food & Drink Photo/Video Project

Luke Pellegrini

Jewellery Photography: Advanced Techniques for Capturing Sparkle & Detail

Matt Reed

For Sodashi skincare, a gift pack show on white. A classic style for e-commerce photography.

Premium E-Commerce Photography: Enhancing Brand Presence in the Digital Age

Matt Reed

Corporate Photography: 5 Essentials For Marketing and Communications Teams

Lisa Reed

Matt Reed in his first studio—sharing essential skills for emerging photographers.

Craft & Confidence. Advice for Emerging Photographers from Matt Reed, Sum Effect

Matt Reed

This type of B2B project illustrates "what is commercial photography?". Inside Sum Effect Studio, standing amid the photography and filming equipment at the end of a studio filming session we see the jubilant team and a business owner at the end of a multi-day project Standing and facing the camera with thumbs up, from the left is a female, and then two males. The male in the middle is the business owner, who commissioned our team to make product videos.

What Is Commercial Photography? A Business Perspective

Matt Reed

A lovely example of creative wine bottle photography. This is a group photo of wine bottles for Plantagenet Wines. it's the 7 bottles in the Three Lions range. They're standing in a group on a table top, and the golden background is backlit to achieve an elevated feel.

Premium Wine Bottle Photography: Elevate Your Brand With Authentic Imagery

Matt Reed

Behind the scenes at a creative photography job shoot, featuring Matt Reed blowing bubbles, camera equipment, and rainbow coloured light reflections.

How to Stand Out in Your Photography Job Application: Insights from Matt

Matt Reed

Outside the Frame | Episode 9: Lifestyle Product Photography for EFM Mobile & Tablet Gear

Matt Reed

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Home
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Blog
About
- Matt Reed
- Team
- Timeline
- Studio
- Pricing
- Learn
Contact

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