Website Terms of Use
Welcome to Sum Effect at www.sumeffect.com.au.
By using this website, you agree to the following terms. Please read them carefully. If you don’t agree, please don’t use the site.
1. Who We Are
We’re Sum Effect, a commercial photography and filmmaking studio based in Perth, Western Australia. This website showcases our work, shares our perspective, and provides information about how we help brands tell their stories through visual media.
2. Using Our Website
You’re welcome to browse our site for personal or professional interest.
You must not use our website for anything unlawful, harmful, or misleading.
3. Intellectual Property
Everything on this website – including images, videos, text, and designs – is protected by copyright and other intellectual property laws. Unless we’ve given you written permission, you must not:
- Download, copy, or reproduce any assets
- Use our images or videos for your own promotion
- Pass off our work as your own
- Use our website, images, videos, or text to train or refine any artificial intelligence or machine learning systems, including generative artificial intelligence (AI) tools
If you’d like to feature or reference our work, get in touch.
4. Use of AI and Machine Learning
We do not permit the use of any material from this website – including images, videos, text, and other assets – for training, testing, or refining artificial intelligence systems, including generative AI tools. This applies to both commercial and non-commercial purposes. Please contact us if you have questions about appropriate use.
5. No Guarantees
We do our best to keep the site accurate and up to date, and we can’t guarantee everything will always be correct or free from errors. The information is general and not professional advice.
6. External Links
We sometimes link to other websites or platforms. These are for your convenience, but we don’t endorse or take responsibility for their content or privacy practices.7. Limiting Liability
To the extent allowed by law, we’re not liable for any loss, damage, or disruption arising from your use of this site or reliance on its content.8. Privacy
We respect your privacy. Any personal information you provide via this site is handled in line with our Privacy Policy.
9. Changes to These Terms
We may update these terms from time to time. By continuing to use the site, you accept the latest version.
Questions?
If you have any questions about these terms or how we work, please reach out.
Last updated: 2 June 2025