Privacy Policy
Sum Effect (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy outlines how we collect, use, disclose, and safeguard your personal information in accordance with the Australian Privacy Principles (APPs) contained in the Privacy Act 1988 (Cth).
1. Personal information we collect
We may collect the following types of personal information:
- Contact Information: First name, last name, business name, phone number, email address, and website URL.
- Marketing Preferences: Email address for newsletter subscriptions via Mailchimp.
- Technical Data: IP address, browser type, operating system, and browsing behavior through Google Analytics.
- Media Content: Photographs or videos that may include identifiable individuals, collected with appropriate consent.
2. How We Collect Personal Information
We collect personal information through:
- Direct Interactions: When you fill out forms on our website, contact us via email or phone, or subscribe to our newsletter.
- Automated Technologies: Cookies and similar tracking technologies collect technical data about your browsing actions and patterns.
- Third-Party Services: Embedded content from platforms like YouTube may collect data as per their privacy policies.
3. Use of Personal Information
We use your personal information to:
- Provide and manage our services.
- Communicate with you, including responding to inquiries and sending newsletters.
- Improve our website and services through analytics.
- Comply with legal obligations.
4. Disclosure of Personal Information
We may disclose your personal information to:
- Service Providers: Third parties who assist in operating our website and conducting our business, such as Mailchimp and Google Analytics.
- Legal Requirements: When required by law or to protect our rights.
We do not sell or rent your personal information to third parties.
5. Data Security
We implement appropriate technical and organisational measures to protect your personal information from unauthorised access, use, or disclosure. However, no internet transmission is entirely secure, and we cannot guarantee absolute security.
6. Access and Correction
You have the right to access and correct your personal information held by us. To request access or correction, please contact us.
7. Cookies and Tracking Technologies
Our website uses cookies to enhance user experience and analyse website traffic. You can set your browser to refuse cookies, but some features of our website may not function properly without them.
8. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices of these websites.
9. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.
10. Contact Us
If you have any questions or concerns about this Privacy Policy, please contact us at:
Sum Effect
Unit 3, 110 Discovery Drive
Bibra Lake, WA 6163
Phone: +61 8 6500 0229
Email: info @ sumeffect.com.au
Last updated: 2 June 2025