Brand Videos
The must-have videos for modern business
Visually striking. Emotionally engaging. Designed to connect with your audience.
Why Brand Videos?
They are essential. They’re clear, engaging, and versatile—perfect for websites, social media, and presentations.
Typically 1–5 minutes long, they’re crafted to inform, inspire, and create a strong visual presence.
Brand Videos are:
- Focused – delivering key messages quickly and effectively.
- Versatile – adaptable for different platforms and audiences.
- Visually dynamic – showing, not just telling.
Unlike Branded Films, which take a cinematic, storytelling-driven approach, Brand Videos are structured, direct, and designed for impact.
Unlike Corporate Videos, which often tell the story of a business—its values, mission, and purpose—Brand Videos “show” your business in action, capturing its energy, people, and essence.
Bringing Your Business to Life
Immerse viewers in your world. They capture real moments—not staged, not scripted, just genuine connection.
From company culture to client success stories, they bring your business to life in a way that words alone can’t.
Types of Brand Videos
- Promotional – Showcase your business, product, service or event.
- Educational – Break down complex ideas in a simple, visual way.
- Company Culture – Give an inside look at your values and team.
- Testimonial – Let real clients share their experiences.
- Project Updates or Case Study – Show the impact of your work in action.
- Behind-the-Scenes (BTS) – Reveal the process that makes it all happen.
Pricing for Brand Videos
We provide ballpark pricing, ready-to-go packages and custom quotes.
Packages include:
- Brand videos from $7,500 +GST and range up to $30,000 +GST.
Deliverables come with our standard marketing & communications usage licence.
Advertising use is an additional fee.
Designed for Impact
Brand Videos don’t always need a voiceover or someone speaking to the camera. Sometimes, stunning visuals, music, and graphics are all you need to make a lasting impression.
Let’s create a Brand Video that speaks for itself.
RECENT BRAND VIDEO PROJECTS
Promotional Videos
Made with people speaking to camera.
Centre for Offshore Foundation Systems (COFS)
Media On Mars Creative Agency
Shenton College
Promotional Videos
Made without people speaking to camera or voiceover.
Brightwater Inglewood
Heidelberg Materials Australia (formerly Hanson Australia)
Rubra Artisan Coffee Roaster
Sabina Guitar
Educational Videos
Centre For Accessibility
Shelter WA
The University of Notre Dame Australia
Company Culture Videos
Sum Effect
Testimonial Videos
CENTRE FOR PROSTHODONTICS
Centre for Offshore Foundation Systems (COFS)
Dr Vish Ramakonar for Neuro Change Solutions (NCS)
Case Study Videos
Coast Homes | Custom Residential Build
Telethon Kids Institute | Koorlungkas Yarning – Language
Project Update Videos
APMS Operations Australia | Sulphuric Acid Railcar Replacement
BCI Minerals | Mardie Salt & Potash Project
Metro Steel Services | New Equipment Installation
Behind The Scenes (BTS) Videos
Sum Effect | State Swim Image & Video Library
Sum Effect | Jewellery Video & Photography
Sum Effect | Studio Photography Tethering
What it’s like working with Sum Effect
Great team! Fantastic to work with, always very accommodating and consistently deliver an exceptional product!.”
JASMINE BERNHAGEN, Associate Creative Director, Lateral Aspect
Watch more of our Brand Videos: Promotional, Educational, Testimonial, Project Update or Case Study and BTS.