Sum Effect is a Commercial Photography & Filmmaking agency 


Dramatic photo of new BIS truck

We work with organisations Australia-wide that need to visually communicate their products, services or brand. 


Together with PR and communications agencies, advertising agencies, marketers and business owners, we create photos and videos for ecommerce, lookbook, campaigns, websites, brochures, billboards, social channels, print and TV advertising.

A talented team

We seek long term client relationships and have a talented team that allow us to deliver all annual imagery requirements.

Learn more about us and what we do.

… We’re about change. About inspiring people to walk taller. About making the ride enjoyable for all. A genuine smile that comes from the heart is Sum Effect.

Matt Reed  –  Creative Team Director, Sum Effect