Sum Effect is a Commercial Photography & Filmmaking studio


We work with organisations Australia-wide to visually communicate a brand’s product or service. 

Together with PR and communications agencies, advertising agencies, marketers and business owners, we create photos and videos for ecommerce, lookbook, campaigns, websites, brochures, billboards, social channels, print and TV advertising.

A talented team

We seek long term client relationships and have a talented team that allow us to deliver all annual imagery requirements.

Learn more about us and what we do.

… We’re about change. About inspiring people to walk taller. About making the ride enjoyable for all. A genuine smile that comes from the heart is Sum Effect.

Matt Reed  –  Creative Director, Sum Effect

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