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The Sum Effect Blog

Explore practical commercial photography tips, strategies, and insights, for genuine marketing and communications campaigns.

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Featured Posts

Click on image to access the YouTube branded film "Feel Proud Walk Tall. A Photographer's Journey" which tells of a professional photographer’s pursuit to help others feel proud and walk tall, while trying to find that within himself.

A Photographer’s Journey Over 20+ Years To Feel Proud Walk Tall

Luke Pellegrini

What Is A Smile? Our #1 Reason To Get Out Of Bed

Matt Reed

Corporate Photography: 5 Essentials For Marketing and Communications Teams

Lisa Reed

All Posts

Emerging Creatives: Insights for Writers & Wordsmiths from Luke Pellegrini

Luke Pellegrini

Click on image to access the YouTube branded film "Feel Proud Walk Tall. A Photographer's Journey" which tells of a professional photographer’s pursuit to help others feel proud and walk tall, while trying to find that within himself.

A Photographer’s Journey Over 20+ Years To Feel Proud Walk Tall

Luke Pellegrini

What Is A Smile? Our #1 Reason To Get Out Of Bed

Matt Reed

Matt Reed, commercial photographer reviewing an image mid-shoot. The project was delivered with a usage licence agreement for client image rights.

The Importance of Copyright and Usage Licences for Commercial Photographers

Matt Reed

Commercial photographer Matt Reed reviewing a commissioned photo, illustrating photography ownership and copyright in professional photography.

Photography Ownership: Why You Don’t Own Your Brand’s Photos – and Why That’s a Good Thing

Lisa Reed

4 High-Impact Styles In Beauty and Skincare Photography

Luke Pellegrini

Food Photography: The Recipe to a Successful Food & Drink Photo/Video Project

Luke Pellegrini

Jewellery Photography: Advanced Techniques for Capturing Sparkle & Detail

Matt Reed

For Sodashi skincare, a gift pack show on white. A classic style for e-commerce photography.

Premium E-Commerce Photography: Enhancing Brand Presence in the Digital Age

Matt Reed

Corporate Photography: 5 Essentials For Marketing and Communications Teams

Lisa Reed

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About
- Matt Reed
- Team
- Timeline
- Studio
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