About Sum Effect
We believe in genuine connection and the power of confidence — the kind that makes people feel proud of who they are and the role they play in this world.
At its simplest, it’s a smile.
For us, it starts with the photos, videos and films we create.
It can inspire a genuine smile—one that connects, welcomes, and reassures.
A smile from someone in your team can fuel enthusiasm. Enthusiasm breeds passion.
Passion changes the way people see themselves and what they’re here to do.
At Sum Effect, we don’t just capture moments.
We create images, videos and films that help people stand taller, feel prouder, and know their value.
Because when people feel good about themselves, it changes everything.
A genuine smile from the heart – that’s Sum Effect.
Feel Proud. Walk Tall.
#FeelProudWalkTall