Product Videos
More Than Just Features—A Product Brought to Life
A well-crafted product video does more than showcase features—it creates an experience.
Whether designed to spark attention in a high-impact campaign or provide crystal-clear e-commerce visuals, each video is tailored to suit its purpose.
Promotional, How-To & Classic Ecommerce Videos
From beauty and skincare to industrial and technology, product videos help businesses engage meaningfully with customers. Used across industries, they can:
✔ Elevate a campaign with striking visuals.
✔ Demonstrate functionality with a how-to video.
✔ Enhance e-commerce listings with premium product footage.
Created in-studio or on location, each video is crafted to align with the brand’s vision and marketing goals.
Crafted to Engage Customers
From diamond rings to mining haul trucks, product videos span industries and formats. No matter the subject, the same level of precision and creativity is applied to every shoot.
✔ Beauty & Skincare – Highlight textures, application, and results.
✔ Food & Drink – Capture fresh produce, packaged goods, venues, wine, and spirits.
✔ Jewellery – Showcase brilliance, craftsmanship, and detail.
✔ Industrial & Technology – Demonstrate innovation and technical excellence.
✔ Home & Garden – Bring interiors, décor, and outdoor products to life.
PRODUCT VIDEO EXAMPLES
Campaign Product Reels
Promotional Product Videos
How-To Product Videos
ABOUT THE PRODUCT REELS
BEHIND THE SCENES VIDEOS
Endless Possibilities
Product videos fit seamlessly into larger campaigns, explainers, or lifestyle storytelling—enhancing everything from product launches to everyday customer engagement.
Pricing
We provide ballpark pricing, ready-to-go packages and custom quotes.
Packages include:
- Ecommerce product videos 3-5 seconds long to sit a product page from $500 +GST.
- Product launch and promotional lifestyle videos from $3,500 +GST.
- How-to instructional product videos from $5,000 +GST.Â
Deliverables come with our standard marketing & communications usage licence.Â
Advertising use is an additional fee.
What it’s like working with Sum Effect
…There just aren’t enough words to possibly describe how amazing each and every photo + video is that we’ve received. Matt, Justine & Cristina are very professional, they came up with a brilliant concept and their attention to detail for every product is just beyond our expectation.Â
Everything looks perfect and we love working with them. Would highly recommend Sum Effect to anyone who’s looking for professional product photography & video.
Yossico Stephanie, Marketing Manager, Muzz Buzz
Showcase A Product’s Story
Every product has a story—its origin, quality, and craftsmanship. The right video ensures it’s seen, understood, and remembered.
Let’s create a compelling product video.