Outside The Frame 9 | Episode 9: Lifestyle Product Photography for EFM Mobile & Tablet Gear
We take you behind the scenes of a 4-day high-energy lifestyle product photography campaign for EFM Mobile & Tablet Gear. They sell through retailers and online here in Australia.
Get Mobile with Lifestyle Products
In this episode of Outside The Frame, we take you behind the scenes of a high-energy lifestyle product photography campaign for EFM Mobile & Tablet Gear. With a focus on strength, movement, and everyday functionality, this four-day shoot was all about bringing the brand’s essence to life through a mix of studio and location photography.
All The Angles
The shoot began in the studio, where we captured crisp, detailed product images designed to showcase EFM’s premium mobile and tablet accessories.
From there, we transitioned into lifestyle photography, starting with a dynamic restaurant setting in Fremantle that provided the perfect backdrop for an urban, sophisticated aesthetic. Then we moved to Fremantle’s West End on sunset to play with the golden light.
To round out the campaign, we ventured into the Perth Hills, where we infused the imagery with a sense of adventure and motion.
Want to see how it all came together? Watch the full episode to experience the fast-paced world of commercial photography in action. Follow along with Matt, Henry and Tash on this adventure!
Why This Episode Matters
This kind of project is all about balance—capturing both the technical precision of product photography and the authentic energy of lifestyle storytelling. Working alongside a talented team, we blended meticulous planning with creative spontaneity to ensure every shot felt natural and impactful.
See some of our EFM project work!
Production Team
Director // Matt Reed
Producer // Shelley Leary
Art Director, Stylist // Tash Hagan
BTS Camera // Henry Whitehead
Sound Recording // Henry Whitehead
Editor, Colourist // Henry Whitehead
Sound Mix // Henry Whitehead
Location // Our Studio, The Raw Kitchen Fremantle, West End Fremantle, Perth Hills
Order of Appearance // Matt Reed, Tash Hagan, Henry Whitehead, EFM team, Jodie Tapper (Talent), Korum Ellis (Talent)
With special thanks to the team at EFM
