Pricing
Tailored to Your Brief and Budget
Every project is unique, and we take the time to understand your needs and vision.
We help craft your brand’s visual narrative with a considered approach. Whether you need a single image, a full-scale video production, or branded film, our pricing reflects the high-quality service, expertise, and attention to detail we bring to every project.
Have a budget in mind. We’d love to hear it upfront —it helps us recommend the best approach. If you don’t have a known budget we can provide ballpark pricing.
Based on your brief and budget, we can suggest ready-to-go packages or provide a custom quote.
For Organisations Big and Small
Right now, we’re best placed to support the following types of clients:
For Agencies
We can provide rates and plug into your project team. We also have ready-to-go packages. Matt and his team are experienced in high-value productions involving multiple talent, multi-day shoots, and travel across locations.
For Marketing & Communications teams
We have ready-to-go packages, can tailor solutions for a one-off project, or optimise pricing with an annual approach and a supporting budget.
For Not-For-Profit (NFP) organisations
We’re committed to working with organisations that create meaningful impact. Our ready-to-go packages and standard rates for tailored solutions apply to NFPs, just as they do to agencies and businesses.
Many NFPs operate with substantial budgets, and we’ve found that those who invest in professional services value and respect our expertise.
We support one NFP organisation each year, selected as part of our planned voluntary commitments. This allows us to contribute meaningfully rather than on an ad hoc basis.
For Small Businesses
For businesses who have made it through the critical first five years, we offer ready-to-go packages designed to work within your project budget.
Commercial Photography Services Pricing
Our pricing includes a creative fee, a usage licence, and project-related expenses across pre-production, production, and post-production. All fees are plus GST.
For each service, our project pricing scales up depending on the size and complexity of the brief.
Deliverables come with our standard marketing & communications usage licence.
Advertising usage is an additional fee.
Branded Films
Projects start from $50,000.
Brand Videos
Projects start from $7,500 and range up to $30,000.
Image & Video Library
Projects start from $3,000 for 10 high-quality images from a location photoshoot.
Multi-day image & video library projects scale up to $100,000 or more.
Business Portraits
Projects start from $450 for one image taken in our studio.
Projects start from $840 for one image taken at your Perth metro business location.
Product Photography
Projects start from $1,500 in the studio.
Location-based projects start from $3,000 and can scale up to $20,000 or more.
Product Videos
Projects start from $500 for one ecommerce product video 3-5 seconds long for a product page.
Product launch and promotional lifestyle videos start from $3,500.
How-to instructional product videos start from $5,000.
Copyright & Usage Licence
In Australia, copyright automatically belongs to the creator—in our case, this is Sum Effect and our commercial photographers. We retain copyright and provide a Usage Licence to our clients, ensuring you have the rights you need for your project (marketing & communications, advertising and editorial).
If you’re unfamiliar with how copyright and usage licences work in Australian commercial photography, our professional industry association, Image Makers Association Australia, also offers helpful resources.
You may also like to read our educational blog article: Photography Ownership: Why You Don’t Own Your Brands Photos – and Why That’s A Good Thing.
Let’s talk — please contact us to refine your project details.
