Meet Matt Reed

BUSINESS OWNER, Creative Director, Commercial Photographer & Filmmaker

I’ve been a maker since knee-high. Growing up as a farm kid, I had space to make all sorts. From go-carts to music to scale models of Dad’s shed from matchsticks. 

I did a business degree at uni and started out working in bigger businesses. Along the way I found myself relying on marketing imagery to deliver results.  

I’ve spent the last 20 years building a retail store, ecommerce business, online training business and for the last 13 of those, a commercial photo and filmmaking business. All these were sparked from something I was enthusiastic about. 

I’ve always needed imagery to work for my businesses. It’s never been about the photos and videos… it’s what job they did. I come from a business background, not from photography or art school. My clients seem to appreciate this most. 

I spend my days guiding and making for clients. I understand how to create marketing imagery that gets a job done – tell the right stories, sell things, communicate brand culture, build loyal customers, etc.  

After more than 5,000 photoshoots, I feel pretty comfortable with anything thrown at me. 

I love new experiences, new people, new products to showcase, new stories to tell. This is what keeps me feeling like “I’m just getting started”.