Meet Matt Reed

BUSINESS OWNER, Creative Director, Commercial Photographer & Filmmaker

I’ve been a maker since knee-high. Growing up as a farm kid, I had space to make all sorts. From go-carts to music to scale models of Dad’s shed from matchsticks. 

I did a business degree at uni and started out working in bigger businesses. Along the way I found myself relying on marketing imagery to deliver results.  

I’ve spent the last 20 years building a retail store, ecommerce business, online training business and for the last 13 of those, a commercial photo and filmmaking business. All these were sparked from something I was enthusiastic about. 

I’ve always needed imagery to work for my businesses. It’s never been about the photos and videos… it’s what job they did. I come from a business background, not from photography or art school. My clients seem to appreciate this most. 

I spend my days guiding and making for clients. I understand how to create marketing imagery that gets a job done – tell the right stories, sell things, communicate brand culture, build loyal customers, etc.  

After more than 5,000 photoshoots, I feel pretty comfortable with anything thrown at me. 

I love new experiences, new people, new products to showcase, new stories to tell. This is what keeps me feeling like “I’m just getting started”. 

Matt has done our product photography for years.  Always so friendly, professional and easy to deal with but beyond all that, the team always produce great results. 

Suppliers and collaborators often comment on the quality of our shots and it’s such a relief knowing they will always be great. I could not more highly recommend!

Louise Corteen, Founder, Urban Forager