Outside The Frame | Episode 2: Commercial Photography Behind the Scenes – Product, Industrial & Corporate Portraits
The diverse and dynamic world of commercial photography behind the scenes. From high-end product shoots to challenging industrial locations and crisp corporate portraits. This episode reveals the creative process, technical expertise, and on-location surprises that make every project unique.
A Day in the Life of a Commercial Photographer
Commercial photography isn’t just about snapping pictures—it’s about crafting a visual story that captures the essence of a brand. In this episode, follow our team as we adapt to varying environments and overcome unexpected challenges. Here’s a glimpse of what you can expect:
- Product Photography in Unusual Settings:
Discover how we transform everyday objects into compelling product shots. Ever wondered how a simple hammock can be styled to look irresistible—even when no one’s in it? We reveal the creative tricks behind making every element pop. - Industrial Locations & On-Site Challenges:
Working in industrial settings means dealing with unpredictable lighting, safety gear (yes, we had to wear hi-vis!), and ever-changing surroundings. Learn how our team adapts quickly and maintains quality despite the challenges. - Corporate Portraits that Tell a Story:
A corporate portrait is more than just a headshot. We delve into the art of capturing personality and professionalism against the backdrop of real work environments. See how our approach transforms routine portraits into visual narratives that resonate. - The Randomness of a Workday:
No two days are alike. From moving seamlessly between locations to handling last-minute creative shifts, our BTS footage offers an authentic look at the unpredictable nature of commercial photography. - Sharing Our Expertise:
As guest instructors on a popular online training site, we also share a few insider tips that have helped shape our creative journey.
Behind the Scenes: From Concept to Execution
From the initial concept to the final shot. Here’s how we do it:
Pre-Production Planning
Before we even hit the location, our team meticulously plans every detail. This includes scouting the location, discussing creative concepts, and preparing the necessary equipment to handle both controlled studio environments and challenging outdoor settings.
On-Location Creativity
Once on site, the real magic begins. Watch as our crew navigates through industrial sites, creatively transforms everyday spaces, and captures images that blend technical precision with artistic flair. Each scene is a testament to our commitment to excellence and innovation.
Real-Time Problem Solving
Commercial photography demands adaptability. Whether it’s tweaking lighting setups or finding the perfect angle in a busy industrial environment, our team is constantly on the move. The BTS video captures these moments of ingenuity and quick thinking that define our work.
Post-Production Magic
After the shoot, the journey isn’t over. Our meticulous post-production process ensures every image and video clip is refined to perfection. We pay close attention to every detail—from color correction to final edits—so that each visual element truly represents the brand’s story.
Why This Episode Matters
This episode isn’t just a behind-the-scenes look—it’s a celebration of the art and craft of commercial photography. Whether you’re a fellow photographer, a client looking to understand our process, or simply a lover of creative storytelling, “Outside The Frame” offers valuable insights into how we capture the perfect shot.
Join us on this journey and see for yourself what it takes to bring products, industrial sites, and corporate portraits to life.
Production Team
Director // Matt Reed
Producer // Shelley Leary
Camera // Henry Whitehead, Odette Vonk
Sound // Matt Reed
Editor, Colourist // Henry Whitehead
Location // Perth, Western Australia
Order of Appearance // Matt Reed, Henry Whitehead, Odette Vonk
Special thanks to our clients for their support.
