Play Video

Sum Effect is a Commercial Photography & Filmmaking studio


We work with organisations Australia-wide to visually communicate a brand’s people, product or service message. 


Together with marketing and communications teams, advertising agencies, and business owners, we create evergreen photos, videos and films for ecommerce, campaigns, websites, brochures, billboards, social channels and print advertising.

A talented team

We seek long term client relationships and have a talented team that allow us to deliver all annual imagery requirements. Learn more about us and what we do.

… We’re about change. About inspiring people to walk taller. About making the ride enjoyable for all. A genuine smile that comes from the heart is Sum Effect.

Matt Reed  –  Creative Director, Sum Effect

Nina’s Jewellery