We’re big believers in people feeling proud of who they are and their role in this world.  

We do our part through the photos and videos we create. 

In its simplest form, it’s a smile.  

A smile is the first real sign a parent sees that really connects them to their child.  

It’s the first sign a stranger sees to know they’re welcome.  

It’s the first sign we look for to know we’ve done our job. 

A smile from someone in your team can lead to enthusiasm, which breeds passion. 

This changes the way they feel about themselves, and what they’re here to do. 

We're about change. About inspiring people to walk taller. About making the ride enjoyable for all.  

A genuine smile that comes from the heart is Sum Effect.  

Creating smiles, brand photos and videos for