Lifestyle image of girl running with EFM headphones

Product Photography 

It’s safe to say we can shoot every product made … and have done. Thousands of times.

While our expertise has expanded beyond products, we’re technically excellent to the core in product photography.

Gold foiling, reflective surfaces, tiny sparkles, monstrous massive, highly technical, soft and creative.

We have done it.


I’ve worked with Matt and his talented team for over ten years on many projects and they consistently deliver amazing product photos and video. They’re also fantastic creative visual communicators and storytellers.

Orla Larkin, Designer, Creative & Strategist

Sink into the comfy black couches at the Sum Effect Studio

Studio Space or Location

Our studio is a creative space that allows us to deliver the extraordinary images you’ve been looking for.

It’s practically a camera store so possibilities are endless.

If you’re outside the Perth metro area you can benefit from our skills, just use a convenient courier service to send us your products.

Some things are better captured outside the studio. If that’s the case, we’re highly mobile and can go where the action is.

Campaign, Creative, Classic Ecommerce

We’re experienced in creating product imagery for all stages of your customer’s journey.

From campaign imagery to spark attention, creatively styled imagery to set a scene or mood, to crystal clear classic ecommerce on-white imagery for your online store.




What a great team – fantastic communication and premium service.

Krysta Ryan, General Manager of Marketing & Sales, Nina’s Jewellery

Dynamic & Diligent Team

We’re a diverse group of people with extensive business backgrounds – not just artistic flair – so we understand what it takes to make your business successful.

Right person, right job – art directors, food & drink and product stylists, photographers, and image editors. We love ambitious ideas and have the team to pull them off.

Every product has a story to tell about its origin, its quality, and its craftsmanship.
Our photos and videos help you to tell that story.

Ready to upgrade your product photography?
Contact Us.