Outside The Frame | Episode 3: Studio Fashion Flat-Lays to Agriculture Photography for Melon Farmers
Dive into two contrasting worlds of photography. First, the meticulous artistry of studio fashion flat-lays, where every prop and texture is carefully curated. Second, the raw and evolving beauty of on-location agriculture photography— to tell a story of the land and its people.
Studio Fashion Flat-Lays: The Art of Arrangement
In the controlled studio environment, flat-lay photography is all about precision and creativity.
- Vision & Concept: We begin by developing a unified concept that brings coherence to every element.
- Background & Texture: Thoughtful background choices amplify the subject, highlighting intricate details and vibrant colours.
- Lighting & Composition: Diffused lighting softens shadows, while intentional composition guides the viewer’s eye, creating balanced yet dynamic images.
Agricultural Photography: Stories of Third Generation Melon Farmers
Transitioning to the great outdoors, our approach shifts to embrace the unpredictable nature of agricultural settings.
- Human Connection: Establishing rapport with our subjects is key to capturing authentic expressions and stories.
- Environmental Context: We frame each photo with elements of the surrounding landscape, emphasising a deep connection to the land.
- Adaptive Techniques: Using natural and supplementary light, we adapt to changing conditions, ensuring every moment is captured with clarity and emotion.
- Candid Storytelling: Spontaneous interactions add a layer of realism, inviting viewers into the genuine lifestyle of rural life.
Learnt a fun fact too – Western Australia grows a lot of melons!
Why This Episode Matters
This episode celebrates the versatility of photography—from the deliberate craft of studio setups to the organic spontaneity of agricultural photography with a wonderful family of melon farmers. Both styles demand a unique blend of technical skill and creative intuition, reinforcing our passion for visual storytelling.
Production Team
Director // Matt Reed
Producer // Shelley Leary
Camera // Henry Whitehead, Odette Vonk
Sound // Matt Reed
Editor, Colourist // Henry Whitehead
Location // Perth and Southwest of Western Australia
Order of Appearance // Matt Reed, Henry Whitehead, Tash Hagan, Odette Vonk
Special thanks to our clients for their support.
First published on 7 Apr 2016 on YouTube @perthproductphotography and @photographyproject.
