Perth Product Photography & Photography Project are now Sum Effect

1 July 2021


Important Information for our Clients and Suppliers

We’re evolving

Perth Product Photography and Photography Project have become part of Sum Effect.

As a valued client or supplier, you’ll see changes, including our new name, a new brand identity, and a new studio address.

We’re committed to making this transition as smooth as possible for you.

Our legal entity name has changed

While our ABN and ACN remain the same, our legal entity name changed in August 2020 to reflect we are now Sum Effect.

Please refer to the table below and update your system and records to reflect the changes.

ABN New Legal Entity Name Old Legal Entity Name
19 588 001 283
Sum Effect Pty Ltd (ACN 158 293 728)
Photography Project Pty Ltd (ACN 158 293 728)
trading as:
trading as:
Sum Effect
Photography Project, Perth Product Photography and Find The Photo

New studio address

Unit 3, 110 Discovery Drive, Bibra Lake, WA 6163

Postal address remains the same

Sum Effect, PO Box 285, North Fremantle, WA 6159

Purchases & bills

Send all purchase orders, payment remittances and bills to

Any questions?

Call us on +61 8 6500 0229 

Thanks for your continuing business support.

Kind regards

Matt Reed,  Director